Some breaking findings by the author were released to television and newspaper media long before the book was published. The objective at the time was to secure important copyright for the author’s discoveries while his manuscript was being passed from publisher to university in a long and risky evaluation process. Shown here are a few newspaper clippings before it was decided to hold back media exposure until global distribution is secured.

It is worth mentioning here that even though the book has been published, and already released in South Africa for further evaluation processes by the academic world, it was deliberately decided to keep promotional activity ‘under wraps’ until the book could be marketed internationally. The importance of this decision is as follows:

As a self-published title (made possible by investors after the material was briefly exposed on a South African television programme), there is one very important criteria its author had to take into account. Distributors insist on it being ‘new’, especially in the case of a highly controversial self-published title.

Taking into account this very crucial prerequisite, all promotional work and an official book launch had to be postponed until worldwide distribution was fully set up. However, now that everything is in place… there will be no holding back. Watch this space in May…