It is worth mentioning here that even though the book has been
published, and already released in South Africa for further evaluation
processes by the academic world, it was deliberately decided to
keep promotional activity ‘under wraps’ until the
book could be marketed internationally. The importance of this
decision is as follows:
As a self-published title (made possible by investors after the
material was briefly exposed on a South African television programme),
there is one very important criteria its author had to take into
account. Distributors insist on it being ‘new’, especially
in the case of a highly controversial self-published title.
Taking into account this very crucial prerequisite, all promotional
work and an official book launch had to be postponed until worldwide
distribution was fully set up. However, now that everything is
in place… there will be no holding back. Watch this space
in May…